These days it’s extremely hard to grab people’s attention with a video. Whether it be a million dollar Super Bowl commercial or just a 15-second Instagram post, there is just too much for people to consume. Most of it just gets lost in the internet shuffle.

Which is why if you’re going to make an ad for the 2014 holiday season to get people talking and there to be a buzz about, it better be damn good.

The folks at UK supermarket chain giant¬†Sainsbury’s have done exactly that with their new WWI 2014 Christmas Ad. This is the extended version which plays out like a 3 minute cinematic adventure.

Just watch…


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