Can you picture Dunkin’ without the donuts?
Well, this might be happening soon. According to an article on ABC News entitled Dunkin’ without the Donuts, a store that is opening in the Boston suburb of Quincy, Massachusetts is giving that idea a test run. The article goes onto say that that officials say that it will be the first in the nation to be known simply as ‘Dunkin.’
However, while they are dropping the donuts from their name, they will not be dropping them from the menu. The article said that they plan to keep the menu exactly the same.
Thank God. There’s nothing more New England than a cup of Dunkin’ Donuts coffee and a delicious cruller.
According to an article on Masslive entitled Dunkin’ Store Without the Donuts Opening In Quincy Around the Corner from the Original Dunkin’ Donuts Shop, Dunkin’ Donuts has 3 million daily customers and 11,330 stores — with 8,500 in the U.S. That makes sense. In Hamden — my hometown — there’s a Dunkin’ Donuts on nearly everywhere you look.
Before you dismiss the change, there is some good aspects to this new rebranding. The article says that there will be “four drive through lanes” versus the standard one. Imagine not having to wait in line just to get your iced coffee? I know, I’m jumping up and down in excitement. I have spent way too much time in my coffee drinking career waiting in the line at Dunkin’ Donuts line. Sorry to all of my college professors — that was the real reason why I was late.
With that being said, I’m still unsure how to feel about the new name. I’m not going to lie — I kinda saw this coming. The catchphrase for Dunkin’ Donuts is ‘America runs on Dunkin’.” And, I don’t know about you, but nearly everyone I know refers to Dunkin’ Donuts as Dunkin. Therefore, the move does make sense. But, I must ask, is it really necessary?
I definitely don’t think so. After all, Dunkin’ Donuts is such a classic part of New England culture, and dropping the donuts from the name is pretty much the end of an era. It’s iconic. So, therefore, why change it?
However, I hope this doesn’t change anything about their pumpkin spiced flavors — I look forward to that every fall.