Planning on swiping right on Facebook? Yep, the social media giant wants to become the latest dating service. So, watch out Tinder.
Fox 61 reports that the company announced the unusual move during their annual developers conference, F8, this week. Although the company seemed mum on the details, they did go over a few basics.
So, users may set up a dating profile using only their first name when the service rolls out. Thankfully, the profile will remain secret to your friends list. In addition, the dating service will not pair you up with someone you already befriended.
Talk about a relief. The last thing you want is for your grandma to see which hottie you just checked out.
That said, yes, your dating service activity will not show up on your user feed, either. Also, it’ll remain separate from messenger, Whatsapp, and Instagram.
Also, the service looks like it’ll be another free feature, like messenger. The opt-in service looks like it’ll roll out later this year.
So here’s how it works.
You set up your profile and browse events coming up on Facebook. If you find something you like, you “unlock” it.
Unlocking allows you to interact with other people seemingly interested in the same event. Also, by unlocking the event, those browsing the event will then gain access to your dating profile.
Mark Zuckerberg quelled safety and security qualms at the announcement. Although he remained tight-lipped on the juicy details, he did have this to say:
“I know a lot of you are going to have questions about this. We’ve designed this with privacy and safety in mind from the beginning.”
However, this move deeply unsettled many other dating services like Tinder and Bumble. Basically, those services ask for your Facebook login information.
So, if you take out the middle man…
Facebook might just very well revolutionize how people connect and date online. Or, like some predict, it’ll be a massive failure.
However, once Zuckerberg announced the new dating service, Match Group’s shares fell by 19 percent.
Match Group is the parent company of Match.com and other dating sites like OKCupid.
Meanwhile, Bumble, probably seeing the writing on the wall, immediately cozied up to Facebook.
“Our executive team has already reached out to Facebook to explore ways to collaborate. Perhaps Bumble and Facebook can join forces to make the connecting space even more safe and empowering!”
So, other dating services might follow suit in the coming months. However, no one knows exactly how big Facebook’s dating app will be or if it’ll even be successful. Only time will tell.
What do you think? Would you give Facebook’s new dating service a try? Why or why not?