Okay all you naysayers who say fall doesn’t happen until the equinox. But, America has a new way to say goodbye to summer and hello to cooler weather. And it’s the PSL.
AKA: the Pumpkin Spice Latte.
Hey, this is the same country that takes weather cues from a groundhog. You think we really care about solstices and equinoxes? Yeah, I thought so.
So, excuse me while I put on my Uggs and leggings. It’s that time of the year where it’s socially acceptable to be basic. And dress like Han Solo.
CT Post says the PSL came back to Starbucks today after a somewhat botched roll out. Apparently, some stores started serving the spiced beverage a little too early. Which, obviously, caused mass confusion and excitement.
And, considering the “Customer is always right” motto, people desperate to have their PSL back strong-armed it out of baristas a full four days early.
One barista anonymously told Buisiness Insider why this year didn’t go as smoothly as years prior:
“Basically if you’re not living under a rock and know about PSL, you’ll probably be able to get it [Friday] because policies mean nothing for Starbucks anymore. To add to the confusion, for some reason, we were told to post a sign saying the PSL is back with no date, with a different sign coming on the launch date.”
Also, Starbucks didn’t officially announce the Pumpkin Spice Latte’s return until yesterday. I have no idea why they rolled out its grand return in such a hasty manner. I mean, people LIVE for the PSL drink. Was this a sad attempt to create hype?
But, if you do a little research, the Pumpkin Spice Latte normally becomes available around September 4th thru the 6th. So, you can chalk up this debacle to impatient white women.
Yes, I’m calling my people out. Chill!
Either way, while most of the nation bemoaned an apparent denial of their favorite fall-time drink, Instgram is back to normal today.
I mean, just go through the Starbucks hashtag and see for yourself. Enjoy a sea of photos of women turning their face to a 3/4th profile and holding up a hot drink. That’s basically what’s going on right now.
Either way, summer is officially over to the grand majority of Americans. It’s not because the kids are back in school or that the sun sets a little earlier each day… it’s all thanks to Starbucks and our nation’s penchant for pumpkin.
Now excuse me, I need to go unearth my scarves and Ralph Lauren fingerless gloves.