Not sure if their intent was to go after Pepsi, but the new Heineken ad is all sorts of wonderful.
We’re all familiar with Pepsi’s PR-fiasco. Kendall Jenner walks with a crowd of angry protestors before handing an officer, decked in riot gear, a Pepsi. And that somehow declaws that protest and suddenly everyone’s friends! Yeah, I’m still trying to figure that one out.
Anyways, Heineken’s new ad is basically what Pepsi WISHES they accomplished. Instead of using Black Lives Matter as a platform to sell their product, Heineken showed how their drink can bring people together. I admit, it made me smile.
Watch the ad and tell me how great that marketing tactic is. Iconic!