I Guess Burger King Must Have Read All My Letters After Their Big Announcement Today
I love fast food. I have always loved fast food, and I will always love fast food. It’s delicious – and you’re a crazy person if you disagree. Don’t misunderstand – I don’t think that it’s “good” for me – not by a long shot. But it does its job better than just about anything else in the food industry and, in moderation, is perfectly fine for you provided you have a generally nutritious diet and exercise on a semi-regular basis. When people go overboard, as they tend to do, that’s what gives fast food a bad rap. And don’t get me started on Morgan Spurlock’s “Super Size Me” – even McDonald’s thought what he did was stupid and they would never do that themselves as employees of that company.
However, what I’ve been wanting to know for a very long time now is why don’t the fast food companies just go to a full menu all day? Most of the restaurant chains are open 24/7 already (or until like 2am at least, and then they reopen like 3 hours later) – it seems like a no-brainer.
That all changed today, as we learned that over 5000 Burger King locations are going full menu during the morning. That’s right – Whoppers, Original Chicken Sandwiches, even Apple Pies – you can get them all at 7am if you want to. And I want to.
This is absolutely fantastic news – but not because I want french fries right when I wake up, but because it now forces the issue with McDonald’s. The biggest fast food giant of them all won’t listen to our demands. Sometimes I want an Egg McMuffin at 8pm…and sometimes I want a Quarter Pounder (with cheese) at 8am.
Seriously, if diners can do it, and have been doing it for a century, there’s no reason you can’t either.