Just when you thought it couldn’t get any bigger… it did.  The Connecticut Open announced a major new partnership and sponsor that’ll bring the 2017 season to a whole new level.

The WTA event, which runs August 18th through the 26th,  showered yesterday’s press conference with nonstop good news which caused the crowd to whoop and cheer.

First of all, a new automotive sponsor will take the wheel this year: Porsche Cars North America.  Not only will their signs adorn the court during every match, they’re bringing their cars to New Haven for everyone to see.

Tournament Director Anne Worcester offered up a taste of what we can expect this year.

“For our fans, there will be Porsche car displays on-site during the tournament and all players will be transported in the newest Porsche models, which include a mix of Cayenne, Macan, and Panamera variants.”

Image Credit: Connoisseur Media / Steve Soyland

Image Credit: Connoisseur Media / Steve Soyland

Not only that, fans will also be able to check out the latest Porsche models.  So, if you’re a car fan, you know where to go this August.

Also, this marks the first time Porsche Cars North America partnered up for a WTA tournament.   So, you can say the CT Open officially made history!

On top of a line of beautiful high-end cars, the menu also received a bit of a shakeup this year.

And you couldn’t have found a more-local caterer.

The Connecticut Convention Center will be the official catering provider for 2017.  The culinary team offers over a decade of award-winning experience, too.

Which goes hand-in-hand with an all-new event which marries both the love of tennis, cars, and food:”Porsche presents Game. Set. Much.” on August 20th.

Worcester explained that John Davenport’s Restaurant will host the VIP event, which allows attendees to meet the players.

They’re $125, which also offers a session ticket to the Open for $50.

Beyond these two new fixtures for the Connecticut Open, Worcester announced that this year’s calendar is brimming with on-and-off the court opportunities for all ages.

Kids will have their very own special day on the 20th, called ShopRite Kids Day.  It also coincides with the Game. Set. Munch event that night.

The next day, August 21st, New Haven will kick off the season with their Opening Night Ceremony presented by Yale University.

A special match will take place later on that night, with Martina Navratilova and Mats Wilander engaging in a doubles exhibition match.

Courtgirls & Cocktails highlights the biggest event on Tuesday, the 22nd.

Wednesday, the 23rd, the festivities center around Autism Awareness Day with a Super Heroes & Princess Day.

One of the biggest events of the week starts on Thursday and Friday, the 24th and 25th,with the 4th annual PowerShares Legends Event.  John McEnroe, James Blake, Mark Philippoussis and Michael Changwill step onto the court and battle it out for their respective title.

Then, it all wraps up with a United Technologies Military Appreciation Day on Saturday, the 26th.

Governor Dan Malloy (Credit: Connoisseur Media / Steve Soyland)

Governor Dan Malloy (Credit: Connoisseur Media / Steve Soyland)

Don’t miss the Connecticut Open!  It’s one of the state’s biggest sporting events and hidden gems, which offers family fun, food, and being able to see tennis powerhouses up close and personal.

Even Governor Dan Malloy couldn’t stop singing his praises about the event.  At the press conference, Malloy called The Open one of the state’s major attractions and economic drivers.

Which is why the state will continue to invest in this event and the stadium.   This year marked the completion of a new media center.

Malloy explained:

“In addition to a new media center, we have also invested in newly renovated administrative offices that will be the permanent year-round tournament office, which is a cost savings measure. We’ve committed to the building of permanent platforms and flooring on the concourse for hospitality suites to further reduce expenses.”

So, you can say this event continues to get bigger and better every year.  The event runs August 18th through the 26th.

Tickets to the Connecticut Open are available now and you can purchase them on CTOpen.org.  For more information, you can call 855-464-8366.

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