McDonald’s testing new “dollar” menu in Hartford
McDonald’s. The mecca of fast food. The innovator. The icon. The original.
I love McDonald’s. I would happily eat McDonald’s every day if I could. I want to, but I’m not ignorant (and, no, I didn’t need Morgan Spurlock to make a documentary to explain to me why I shouldn’t eat it every single day – I already knew it.)
Unfortunately, McDonald’s hasn’t come out with an amazing new item in a very long time – they are experimenting with chicken wings this month, and I still say they should do the Shamrock Shake year-round – but the one thing they developed in the past decade that literally every single other fast food enterprise has copied them on is the Dollar Menu.
Simple, and flawless in its execution, the Dollar Menu is literally the only thing you need to order off of ever. It has plenty of variety, and is perfect. It’s such a success, Burger King and Wendy’s immediately copied with their Value menu and their 99¢ menu, respectively.
Now, McDonald’s wants to expand the menu to be the “Dollar Menu and More.” They’re experimenting with it in a series of markets, including here in Hartford. But, like the elusive “Beyond” of “Bed, Bath” fame, what exactly does the “More” mean? In this case, it means $2 items. Sometimes, even the 20 piece Chicken McNuggets – a $5 item, on the regular menu.
All they’re doing is moving items from the main menu to the “More” to entice sales. Which is fine – they’re in the business to sell food and make money – I get it. The problem is when you do that, the “Dollar Menu and More” just becomes the menu, and loses all value.
Image: Wikimedia Commons