State and local lawmakers are pushing hard for Connecticut to be better promoted as a state.
There’s a few ideas being tossed around, and one of them is changing Connecticut’s slogan.
“Connecticut: Still Revolutionary” is the current slogan and it harkens back to the days of when Connecticut and the other 12 colonies fought to secure their independence from the British.
Lawmakers say changing the slogan will help in the fight against other states for marketing their tourism, where Connecticut is REALLY lacking in funds and spending.
A 2018 Tourism Marketing Review , released in January by the Connecticut Office of Tourism, shows Connecticut’s budget is vastly outpaced by the seven nearest states, which are spending a combined total of $114 million on tourism marketing to reach similar target audiences. Connecticut is currently spending more than $4 million a year, while Rhode Island is spending $5.5 million; Massachusetts $10 million and New York $70 million.
No matter how you slice it, this state isn’t spending enough on tourism. There are welcome centers along I-95 and the Merritt Parkway that haven’t been open since John Rowland was in office.