Lately, all I have been seeing is social media post after social media post about Taylor Swift. And, it’s for good reason — she just released her sixth album, Reputation a few months ago, and it was a smash.
According to a CNN article, Taylor Swift’s Reputation Becomes The Best Selling Album of 2017 In Just One Week, the album sold 1.22 million copies and was the highest selling album of 2017 in a week’s time. Now that’s pretty impressive, I’m not going to lie.
The article then went onto say that this the fourth consecutive time that a Taylor Swift had sold over a million copies in its first week. Kudos to her on that, as that is a pretty impressive feat, especially considering that we’re moving to a digital world and not that many people buy albums anymore.
With that being said, I fail to see why the album is all that is hyped up to be. For at least a week after the album came out, it was all many friends talked about on social media. So, I was curious about it, and gave it a listen. However, it just wasn’t doing it for me.
Sure, the album has a couple of good songs, such as Call It What You Want To and New Years Day. However, the rest of it — at least for me — consisted of one of two themes. The first, a love letter to her boyfriend. The second, additional fuel to the fire to her ongoing feud with Kanye West.
Now, let me be honest here. One of the charms of Taylor Swift is that she writes about her emotions and what’s going on in her life. And, as a writer, it is a common thing to write about the emotions that you’re feeling.
Furthermore, what I don’t like is that 90 percent of the album’s tracks sounded practically identical. Recently, I watched a video from Youtuber Todd in the Shadows, where he said that Taylor is taking the route that she was always destined to take, which is a slow transformation from country to pop music. You can see that with every album she’s made, as it’s more pop sounding than the last — Reputation being the final destination in that journey.
But, let me say this — I’ve developed high hopes for her sixth album. Up until 2012, I’ve had an on and off relationship with Taylor Swift’s music — I thought some of her catalog was good minus the fact that they were overplayed. So, they became my ‘guilty pleasure’ playlist that carried me out throughout high school and whenever I listen to You Belong With Me, I am taken back to 2009 where I would write that as my Facebook status in the high hopes my crush would read it and notice me. Ahh, to be 15 again.
But, when Red came out, I became a Swiftie through and through. And, a proud one at that. That undying loved carried me all the way through 1989, where I have listened to the album on repeat for about a year. That album continues to be one of my favorites to this day.
Maybe one of the reasons why I’m not a fan of Reputation is because it falls short of the high standards that 1989 had set? That could very much be the reason why.
Furthermore, I am not trying to diss Swift or those who are in love with the album. However, with that being said, Reputation lacks the hype that it has received. But, that’s just my opinion.