I understand major technology companies have to tug on our heartstrings in order for us to feel okay with buying a new gadget for hundreds of dollars, but damn did Apple hit it out of the park with their new ad.

It’s almost like a mix of The Notebook, The Family Stone, and The Great Gatsby all wrapped up into one emotionally wrenching present. If you want to give your Grandma the ultimate gift then you better go out and buy all the Apple products you can, otherwise your “cool Xmas socks” aren’t gonna cut it this year. Let’s be real though- your Grandma is going to like anything you buy, so don’t feel TOO bad.

You’ve been warned about the feels:

Image via Apple Youtube

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